Administration of a loyalty rewards membership program that enables participants to obtain rewards based on purchases of goods and services through use of a membership card; electronic commerce services, namely, providing information about products to members via computer communication networks for advertising, sales and promotion purposes; on-line advertising on computer communication networks; retail store services in the field of hardware, gardening and home improvement, featuring lighting and electrical supplies, plumbing supplies, home furnishings, home improvement items, tools, outdoor power equipment, home safety and security items, and landscaping materials; on-line retail store services in the field of hardware, gardening and home improvement, featuring lighting and electrical supplies, plumbing supplies, roofing materials, home furnishings, home improvement items, tools, outdoor power equipment, home safety and security items, and landscaping materials