Administration of a customer loyalty reward program for participants to obtain benefits from purchases of a company's goods and services; providing marketplace information, namely, commercial information on merchants, consumer products, business events and services; arranging for the sale of event admission vouchers via a website and wireless devices; providing a web site featuring ratings, reviews and recommendations on merchants, consumer products, business events and services; promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers; providing an interactive website for users to review and rate Internet content, people, companies, products and/or services in exchange for points earned for promotional items consisting of coupons, rebates, discounts or special offerings on goods and/or services provided by website sponsors; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses