The mark consists of "IT'S HERE!" in white letters on a red banner along with the words "THE ORIGINAL CHIPWICH COOKIE CHIP COOKIE GELATO" in dark brown letters along with an image of a partially eaten ice cream cookie sandwich with chocolate chips in the colors of white, light brown and dark brown all placed on a white circular background enclosed by light brown, reddish brown and dark brown concentric circles above "VANILLA COOKIE CRUNCH" in dark brown above a line and floral design in light brown with "MEMORIES BY THE SPOONFUL" written in dark brown beneath, and "GELATO" in white lettering in a dark brown banner, all within a beige circle.