Providing temporary use of non-downloadable software interfaces and applications for providing search and analytical engines via electronic and optical communications networks to advertising agencies and digital publishers for analyzing data and information; providing temporary use of nondownloadable software interfaces and applications for providing search and analytical engines via electronic and optical communications networks to advertising agencies and digital publishers for analyzing data and information obtained from visitors to websites, visitor events on websites and the website and creating parameters that match such information to data and content sources, namely online and electronic advertisements, and modification of such websites to optimize the data and content for such website visitors; application service provider, namely, hosting, managing, developing, analyzing and maintaining software for others in the fields of advertising and marketing