The mark consists of a dark brown and red covered bridge in the foreground and a dark brown and red sunset in the background, where the sun has been replaced by an apple with rays emitting from it. There are dark brown outlined low hills and a dark brown shaded brook near the covered bridge. Beneath this imagery is the wording "HOT" appearing vertically in dark brown to the left of the wording "SPICED APPLE" in red, and "CIDER" in dark brown. The word "CONCENTRATE" appears in dark brown between two dark brown shaded horizontal banners, above the wording "100% PURE" and "ALL NATURAL" in red with a dark brown shaded dot between the words and a red shaded horizontal line under the words. The entire word portion of the mark is underlined in dark brown.