The mark consists of the term "FAMILIA" in blue with a white outline, beneath a logo containing the interlocking letters "G" and "f" in white with a red outline. On a red background inside a blue circle containing white letters spelling out "ORIGINAL PRODUCT OF CARPATHIAN MOUTAINS", all inside a white circle with a uneven outline and above the word "PREMIUM" in red script with a white outline. The term "VODKA" is in white block letters within a horizontal band of red with a white outline, above the phrase "UNIQUE METHODS of FILTRATION GUARANTEES DELICIOUS TASTE" in black. Above an uneven band of white, above the fanciful representation of mountains in black, white and gray with a gray background above a red horizontal band with a white horizontal line separating the red band from a gray horizontal bar containing the word "CARPATHIAN MOUNTAINS VODKA" in black, with the entire upper portion of the mark on a gray and white background, the gray fading into white near the top.