The mark consists of a large, partially-flattened, curved, capital letter S, the color of which fades from navy blue at its lower left tip to a grey-blue at its upper right tip, is nested against a large, partially-flattened, curved, capital letter N, the overall shape of which is similar to a bird, and the color of which fades from light purple at its lower left tips to dark purple at its upper right tip; a small space separates this stylized front portion beginning with "SN" and the words immediately following, "SoulNavigation," which themselves are not separated by a space; the word Soul is navy blue in color, matching the leftmost portion of the stylized S at the front end of the logo, and is an italicized typeface, with a capital S and lowercase subsequent letters; the word Navigation is grey-blue in color, matching the rightmost portion of the stylized S at the front end of the logo, and is an italicized typeface, with a capital N and lowercase subsequent letters.