The mark consists of a profile view of a Mayan Native American with light brown skin, a white and black eye, and white fingernails sitting with legs crossed, wearing red shorts having a yellow band with black dots near the cuff and a yellow belt with black dots, wearing green, blue and yellow stylized bracelets, a brown bar extending from the ear to the wrist, a necklace of large green beads with a blue bead at the back and a brown and yellow clasp, and a large stylized multicolored headdress of red, blue, green, and yellow and having black dots, while holding a brown cup of coffee with a brown and light brown wisp of steam rising up from the cup. The word "KACHE" in stylized black block letters with red triangles in the "A", "H" and "E".