downloadable electronic databases and electronic databases recorded on computer media in the fields of advertising, marketing, market research, and media research; computer programs used to manage and analyze product, promotional, retail store, trading area, and population and demographic information recorded on computer media; computer software programs, and database management programs and manuals sold therewith as a unit used to access, review, manipulate, categorize, analyze, format, and prepare and print reports from data and information in databases

market research services; market and consumer research via computer databases and computer networks; demographic research in the nature of demographic studies; consumer research services; providing market research and consumer research and consulting related thereto, namely, conducting and analyzing consumer surveys and advertising and marketing studies; collecting data and providing reports concerning consumer product sales, consumer marketing, and consumer behavior; market and consumer research services, namely, conducting and analyzing population and product trend studies; commercial information agencies, namely, collecting and analyzing demographic information and statistics, and providing statistical reports related thereto; consumer opinion research and market opinion polling services; providing on-line electronic databases in the fields of advertising, marketing, market research, consumer surveys, retail store and product sales, business trading areas, and demographic information; market research services, namely, providing tactical comparative marketing and rating information for product and advertising management concerning brand advertising and spot markets; sales volume tracking for others, namely, the collection and dissemination of sales data