Computer software for mobile devices for providing users with access to incentive award programs, providing businesses with customer behavior reports, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail and business analytics, evaluating, tracking, and managing information on business performance and customers, advertising, marketing and research services, integrating with other social media service providers, and communicating electronically with customers

Incentive award programs to promote the sale of products and services of others; conducting consumer tracking behavior research and consumer trend analysis; Marketing and Advertising services, namely, promoting the goods and services of others through providing interactive websites, providing applications and mobile, online and cloud-based software; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; Business Services, namely, business monitoring and consulting services, business analytics services for obtaining and tracking customer data, analyzing, modeling, and reporting customer information, maintaining consumer-related data; consulting services for customer targeting, acquisition, engagement and retention; providing a website for consumer incentive programs, participating in a loyalty reward program, location-based discounts, offers and samples, tracking and earning loyalty rewards, interacting with other users and places, engaging, obtaining and retaining customers, merchant, retail and business analytics, evaluating, tracking, and managing information on business performance and customers, advertising, marketing and research services, and integrating with other social media service providers

Computer Services, namely, providing online or cloud-based software for customer incentive programs, participating in loyalty reward programs, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail and business analytics, evaluating, tracking, and managing information on business performance and customers, advertising, marketing and research services, integrating with other social media service providers, and communicating electronically with customers; Application Service Provider featuring software that allows users to participate in loyalty reward programs, provides information and allows users to access location-based discounts, offers and samples or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking, and managing information on business performance and customers, provides advertising, marketing and research services, and provides integration with other social media service providers