Advertising and advertisement services; advertising services in the field of veterinarian clinics and service providers, food vendors and supply vendors in the pet, equine, avian and livestock industries; advertising services in the field of pet, equine, avian and livestock pharmaceuticals and nutraceuticals; advertising services, namely, providing an online business directory of agencies and companies in the pet, equine, avian and livestock industries; advertising services in the pet, equine, avian and livestock industries, namely, promoting vendors, service providers, companies, clinics and agencies; advertising services by providing a website that features monthly feature profiles; advertising services, namely, promoting and marketing the goods and services of others in the pet, equine, avian and livestock industries via print and electronic media; advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; arranging and conducting marketing promotional events for others; charitable services, namely, coordination of non-monetary contributions to charities and non-profits; classified advertising services; dissemination of advertisements; marketing services, namely, promotional services in the field of planned-giving for non-profit and charitable organizations; operating on-line marketplaces featuring breeder services, animal trainer services, pet food and pet supplies; organizing and developing charitable projects that aim to raise money for animal welfare organizations; promoting the charitable giving of others, namely, tracking and publicizing charitable donations and random acts of kindness; promoting, advertising and marketing the on-line databases and electronic publications of others; providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the pet, equine, avian and livestock industries; providing a web site featuring on-line classified advertisements posted by users; providing a website featuring information for consumers in the field of pet food, pet treats and pet toys for particular pet breeds; providing business information in the field of food and pet product recalls; providing business information in the field of the pet, equine, avian and livestock industries; subscriptions to electronic journals

Charitable fundraising by means of directing a portion of a customer's fees to a charity of the customer's choice; charitable fundraising services; charitable fundraising services by means of a website where donors search for and make monetary donations to specific charities or projects aimed at helping animals and pets; charitable fundraising services by means of organizing and conducting special events; charitable fundraising services by means of sharing profits from classified advertising with not-for-profit organizations; charitable fundraising services for promoting research, education and other activities relating to the pet, equine, avian and livestock industries; charitable fundraising services, by means of sharing profits from newspaper subscription sales with not-for-profit organizations; on-line business fundraising services

Computer aided transmission of information and images; electronic bulletin board services; electronic mail services; electronic transmission of information posted to usenet newsgroups and discussion groups via a global computer network; electronic transmission of messages and data; providing an on-line forum for pet, equine, avian and livestock owners and professionals; providing on-line facilities for real-time interaction with other computer users and electronic bulletin boards concerning topics of interest for pet, equine, avian and livestock owners and professionals

Assisting in locating lost pets by offering listings of lost pets by local pet and animal control organizations and by collecting and disseminating pet chip details obtained and provided by pet owners