The mark consists of a beige circle with decorative gear tooth-like black border and black ring near the edge, containing a smaller concentric orange circle with the literal element "ADVENTURE BEGINS HERE" in black letters in the lower half of the beige circle with an white flying airplane with a grey bottom and window illustration above the literal element and overlaid with a dark brown rectangular banner or bar that includes the words "BAR FLY" in large white letters in the center of the design. Light brown out-stretched wing designs outlined in brown extend on the left and right of the decorative-edged circle, reminiscent of an airline pilot's winged uniform pin.