computer programs and computer software, namely apps for computers, tablets, smart phones and mobile computing devices to identify factors which will make a prospective student most successful in a college or university environment, and to assess and predict the colleges and universities at which a prospective student will thrive, have success and go on to graduate

printed indices and reports in the field of college selection and concerning student satisfaction, success and thriving at colleges and universities as measured by academic engagement, social engagement, happiness and graduation

in person and online college consulting services, namely providing college selection assistance and college evaluation and comparison services; college consulting services, namely assisting students and their parents in identifying and selecting colleges, universities and post-secondary educational institutions; providing information about college preparedness and the college application, selection and admission process to prospective students and their parents and to colleges and universities; college preparedness counseling, namely assisting students and their parents in planning and preparing for a college education; college consulting and advisory services, namely providing information, assistance, guidance and advice, in multiple languages, to students, parents and others in the United States, China and abroad, with respect to how the post-secondary education system works in the United States, the nature, features and offerings of colleges, universities and other post-secondary educational institutions in the United States, and how to plan and prepare for, and make decisions regarding, enrollment in a college, university or other post-secondary educational institution; college consulting services, namely, assisting students and parents in identifying and selecting colleges, universities and post-secondary educational institutions through online assessment tools, namely puzzles, questionnaires, surveys and reports; providing non-downloadable online videos in the field of college selection; providing information, data, indicies and online reports in the field of college selection and concerning student satisfaction, success and thriving at colleges and universities; providing an online computer database for collecting and analyzing information pertaining to the college selection process for prospective students and their parents and for colleges and universities

online college selection assessment tool, namely online non-downloadable software and applications used to identify factors which will make a prospective student most successful in a college or university environment, and to assess and predict the colleges and universities at which a prospective student will thrive, have success and go on to graduate; providing an interactive website featuring technology that assists users in selecting colleges, universities or other post-secondary educational institutions through puzzles, questionnaires, surveys and reports; providing temporary use of nondownloadable software for collecting and analyzing information pertaining to the college selection process for prospective students and their parents and for colleges and universities