The mark consists of a rectangular label design that carries the mark "SOFTSOAP" in white stylized letters contained in a blue stylized banner shape with a white bar running along the bottom edge and curving upward in the lower right hand corner of the banner shape. The banner shape is placed towards the top of the mark. Beneath the banner shape are the words "WHIPPED COCOA BUTTER" in white lettering contained in a tan rectangle with a thin white border. The label is superimposed on a background that appears to have a creamy layered texture that is light brown, dark beige and off-white, with the image of a white flower with a yellow and brown center and black speckles on the edge of the center flower petals, tan shading around the bottom of the center petals, and images of dark brown chocolate pieces. The flower is in the upper left corner of the background and the chocolate pieces are towards the lower right hand corner. The matter shown in broken lines serves only to show the position or placement of the mark and is not claimed as a feature of the mark.