The mark consists of a stylized logo design with the word "MERMAIDENS" shown in purple, script-style lettering that makes an upward arc in the center of the design with a yellow-gold crown placed in the center of the capital letter "M" and the terms "MERMAID TAIL" in medium blue line following the curvature of the arc of the "MERMAIDENS" word; all of which is encased in a cloud-like white design with a bold slate blue outline roughly following outline of the "MERMAIDENS" letters; above the "ERM" letters of "MERMAIDENS" are the words "FIN" and "FUN" in light blue; the words "FIN FUN" are contained in slightly kidney-shaped pool appearing in medium blue with three splashing water drops emanating from the pool; all of which is set against a light blue background with a few random 4-pointed, white stars placed near the cloud design.