The mark consists of a stylized logo design with the word "Mermaidens" shown in purple, script-style lettering that makes an upward arc in the center of the design with a yellow gold crown placed in the center of the capital letter "M" and a purple line following the curvature of the arc of the "Mermaidens" word; all of which is encased in a cloud-like white design with a bold slate blue outline roughly following outline of the "Mermaidens" letters. Above the "erm" letters of "Mermaidens" is the word "Fin" in light blue and "Fun" in medium blue. Two slightly curved lines are shown below the word "Fun" in light blue; all of which is encased in a similar white cloud outlined by a fine slate blue line. Six white four-pointed stars, outlined by very fine slate blue lines, complete the stylized design.