The mark consists of a configuration of product packaging in the nature of a three dimensional bottle with an inward curve in the bottom portion of the bottle and a rounded top and cap. Towards the top, the trademark "SOFTSOAP" appears in white stylized letters contained in a stylized banner shape which is blue and has a grey bar running along the bottom edge and lower right hand corner. Beneath that, appears the wording "FRUIT POLISH" in blue lettering. Beneath that is an image of two concentric circles (one circle in a dark orange color over another circle in a salmon color) with a banner design across the circles. The banner is dark orange and bordered in white with a thin dark orange stripe running along the white borders. Next to the concentric circles is a gold and dark gold colored liquid which appears to be pouring and splashing into the lower portion of the mark. Images of fruits appear to float in the gold liquid which has beige highlights. The images of the fruit consist of slices of oranges (which are orange and yellow), a slice of kiwi (which is green with black seeds) and a half slice of peach in the colors of beige and tan with a brown pit in the center and green stem at the top. All of the foregoing is superimposed on a background that is white. The top of the bottle is white with an orange cap.