The mark consists of the name "Lisa Ciofani" appearing next to a solid, silhouetted giraffe. A lioness is superimposed on the giraffe. Below the name and animals is the phrase "Don't end your day in a house. End it in your home.", in which the sentence "End it in your home." appears directly below the sentence "Don't end your day in a house."; the words "Don't" and "End" being vertically aligned with respect to each other. The animals and words are superimposed against a background pattern of giraffe spots, not necessarily a rectangle. The rectangular shape of the background is not claimed as a feature of the mark.