The mark consists of the literal elements "J&K HOME FURNISHINGS THE GRAND STRAND LEADER IN FINE FURNITURE BRANDS SELECTION AND SERVICE YOU DESERVE THE BEST", wherein the letter & in red color is written inside a white color circle and placed on top of the overlapping letters "J" and "K" in blue color, the letter "H" written in red color of the word HOME has a chevron like image in blue color pointing upwards and window like image in combination of yellow, pink, blue and purple colors is placed below the chevron image, the remaining letters of the word "HOME" are in red color, below that four square images in blue, yellow, pink and purple colors, followed by the word "FURNISHINGS" in red color and the words "THE GRAND STRAND LEADER IN FINE FURNITURE BRANDS SELECTION AND SERVICE YOU DESERVE THE BEST" written in black color, is placed at the bottom.