Advertising and marketing services, namely, promoting the goods and services of others by distributing advertising on the internet and mobile phone and other wireless communications networks; publicity agents specializing in the representation of website advertisers and publishers; advertising campaign management services for others; creative services for advertising, namely, creating corporate and brand identity for others in the field of advertising, and creating and updating advertising material; services to predict and model likely consumer response to advertising campaigns, analysis of actual advertising response, and providing scoring and data results to advertisers on the effectiveness of their advertising campaigns; services to improve the effectiveness of online advertising campaigns by classifying consumers based on their browsing habits, and serving display advertisements to the screens of the consumers most likely to purchase the advertised goods and services; operating an online advertising exchange for advertisers to purchase advertising space on publisher websites