Administration of a discount program enabling participants to obtain discounts on prescription drugs through use of a discount membership card; promotion of a discount program on behalf of third parties, namely, promotion of a discount program enabling participants to obtain discounts on prescription drugs through use of a discount membership card. Management and administration of a pharmacy reimbursement program on behalf of pharmaceutical manufacturers; Managing and administering the distribution of prescription pharmaceutical samples to physicians and patients for pharmaceutical manufacturers; managing patient co-pay programs on behalf of pharmaceutical manufacturers; tracking pharmaceutical promotional programs for pharmaceutical manufacturers and evaluating and determining their effectiveness. Business marketing consultation services; marketing and promotional services, namely, preparing and placing advertisements for others, banner advertising, display advertising; link exchanges, namely, promoting the services of others by providing hypertext links to the web sites of others; and medical card referral services; Providing consumer information regarding discount medical cards via the Internet; Providing consumer information online in the field of discount medical cards; Promotion of a discount program on behalf of third parties, namely, promotion of a discount program enabling participants to obtain discounts on prescription drugs through use of a discount membership card. Promoting the goods and services of others by licensing use of a toll-free vanity phone number; Providing lead generation services for others by leasing use of a novelty toll-free phone number; Commercial administration of the licensing of toll free vanity telephone numbers; Marketing the services of others by preparing and placing advertisements featuring use of a novelty toll-free phone number