The mark consists of a cartoonish character that appears toward the left side of the mark as the head of a chicken. The chicken's head and neck are white with dark brown and white eyes, and brown outlining. The chicken's beak is light brown with a dark brown outline and white coloration around the front part of the beak. To the lower left side of the beak appears an orange wattle outlined in dark brown and atop its head appears a comb in two shades of orange, which is outlined in dark brown. Behind the chicken appears a filled-in orange round figure obstructed by the chicken's head. To the upper right of the orange round figure appears the term "PUDGIE'S" in all capital stylized letters in the color dark brown. Below "PUDGIE'S" is the term "NAKED" which appears in a larger font in all capital stylized letters in the color orange. Below the term "NAKED" is the term "CHICKEN" in all capital brown stylized letters. To the right of the term "CHICKEN" is the term "CO." in smaller all capital orange letters. Beginning to the bottom left below the chicken figure appears a horizontal dark brown line in the shape of an arrow with the point of the arrow toward the right side of the mark. Below the dark brown line at the bottom of the design appears the terms "WHY PEOPLE CROSS THE ROAD" in all capital brown stylized font. The shaded round figure and the wording "NAKED CHICKEN CO." are stippled in white.