The mark consists of the background of an orange semi-circle with a decorative beige border. Both the semi-circle and border are outlined in black. The orange semi-circle and the decorative beige border include a double-edged design element on the left and right-side of the semi-circle and border. The words "LA MICHOACANA" are in all capital stylized block letters in red with a white border and then a black border and are also in a semi-circle shape near the top of the orange semi-circle. The words "MEAT MARKET" are in multicolored (red, yellow, orange, and blue) all capitalized stylized block letters near the bottom of the orange semi-circle in a straight line and outlined in black and white. The word "KIDS" is in multicolored (red, yellow, orange, and blue) all-capitalized stylized block letters at an angle on the right side of the border of the background and outlined in black and beige. Emerging from the left of the background of the mark is a cartoon image of a brown-haired boy wearing a t-shirt. The boy's right hand is pointing to the words "LA MICHOACANA", and the boy's left hand is making a thumbs up gesture. The t-shirt is white with a blue collar and blue sleeve cuffs and says the boy's name, "RAFITA", in red in first capitalized stylized lettering on the front. The boy's skin is beige, his eyebrows are black, his eyes are brown, black and white, the outline of his nose and mouth are brown, the inside of his mouth is white, and his tongue is red. The boy is wearing a white and orange hat with a logo comprising the same semi-circle logo in the main part of the mark in the same colors.