The mark consists of a black capital letter "H" that is enclosed by a red circle outline. The background of the circle is white. Directly to the left and to the right of the red circle are three corresponding black arcs of varying lengths. Directly above the red circle is a caricature of a person with bushy hair, wearing glasses, with an oversized nose. Directly underneath the red circle is the business name "Half Price Geeks". The word "Half" is in bold white type on a red rectangular background. The remaining text, "Price Geeks" is in black. The business name in its entirety is underlined by a thin red line. Other white areas of the mark are transparent areas and are not part of the mark.