The mark consists of the word "the" in lower case gold letters followed by the word "STORE" in upper case dark blue letters, with each letter of the word "STORE" separated by dark blue vertical lines of the same character height, followed by the word "front" in lower case gold letters. A stylized box is placed directly to the right of the words "the" and "STORE" and extends above and below the line of text. The stylized box consists of a gold, left-pointed apex which shadowed on the upper angle, and a dark blue, right-pointed apex which is shadowed on the lower angle. The gold and blue apexes are separated by white space.