The mark consists of a male guru standing on the left with his arms raised holding a large violet diamond with yellow shadowing in his left hand and a black wand in his right hand below a yellow star, and wearing a blue, yellow and black cape over a yellow robe. The guru has a long white beard, tan skin and a blue, yellow and red headpiece. On the right large blue block letters state "THE DIAMOND GURU", and the letter "I" is dotted with a violet diamond. A light mirror image of gray block lettering appears below the wording "THE DIAMOND GURU". On both sides of the lettering and the guru, an assortment of violet colored diamonds of various sizes are placed.