The mark consists of the word "LOOK" in a horizontal arch going from left to right. The letters are block capital letters with the "L" and "K" letters shaded green on the top face of the letters gradually fading out to white on the bottom of the letters. The "O" letters are outlined in blue color. The inside portion of the "O" letters is grey in color. The "L" and "K" letters are outlined in green color. The two middle "O" letters are made to look like a pair of glasses with a bridge at the top connecting the two "o" letters. There is a black horizontal line going out from the top inside corner of each "O" letter stretching to the outside of each "O" letter that resembles eyebrows above each "O" letter. There are two black eyes, one in the middle of each "O" letter. There is a horizontal curved blue line below the two "O" letters that resembles a smiling face. Below the curved blue line are the words "Savings you can see..." written in black .