The mark consists of the pink stylized words "SWEET TOOTH" outlined in black and connected by a black and pink line. The wording is connected by a black line of floss to a blue container embossed with a white tooth all outlined in black in the right hand of a smiling female dental hygienist with black skin and white hair outlined in black wearing black pants and black boots with white toes and a white lab coat and white cap all outlined in black and a blue t-shirt having a white tooth with black outlining embossed thereon and holding a partially consumed red apple outlined in black in her left hand.