Computer software platforms for marketing automation for mobile apps, namely, application programming interface (API) software and software development kits (SDKs) that collect and analyze customer data and enable the user to send marketing messages, customer service messages, and transactional messages for marketing, data analytics, and customer support; Business intelligence software featuring dashboards, namely, user interfaces for marketing automation tools for creating and assessing marketing campaigns and marketing programs, and software user interfaces and tools, namely, for sending messages, questionnaires, and polls, for customer engagement and feedback; Computer software for data collection, data management, data analytics, and data visualization; Computer software for use in creating and sending messages offers, data, and images for promoting, advertising, and marketing the goods and services of others; Computer software for data analysis, data analysis for customer segmentation, and marketing and campaign creation, customer feedback, and collection, analysis and data collection all of the foregoing for use in customer relationship management (CRM); Computer software consisting of a content management system (CMS) for the management of mobile applications and content; Computer software for use in collecting, managing and analyzing data on social networks; Computer software that facilitates dialog between an application owner's customer and the customer service help desk and collects feedback for customer service and help desk support management; Computer software for customer engagement, namely, tools for soliciting, gathering, categorizing, analyzing and sharing customer feedback; Computer software for use in conducting opinion polls and surveys; Computer software for creating and managing a mobile news feed

Business consulting and information services; Business marketing consulting services; Consulting services in the field of internet marketing; Direct marketing consulting services; Marketing consulting; Promotion and marketing services and related consulting; Providing marketing consulting in the field of social media

Telecommunication services, namely, electronic transmission of push notifications, in-app messages, email notification alerts, and SMS messages, to users of portable electronic and mobile devices; Electronic messaging

Providing temporary use of on-line non-downloadable software that collects and compiles customer data for marketing automation, marketing the goods and services of others, data analytics, data analysis for customer segmentation, and customer relationship management (CRM); Application service provider featuring application programming interface (API) software that collects and compiles data for marketing automation, marketing the goods and services of others, data analytics, data analysis for customer segmentation, and customer relationship management (CRM); Business intelligence software featuring dashboards, namely, non-downloadable online user interfaces for marketing automation tools for creating and managing marketing and customer relationship campaigns; business intelligence software featuring dashboards, namely, non-downloadable online user interfaces and tools, namely polls, automatic messaging, and response forms for customer engagement, and feedback, and non-downloadable online user interfaces and tools, namely automated messaging systems for customer service and help desk support management; Providing a web site featuring temporary use of non-downloadable software for data collection, data management, data analytics, and data visualization; Providing a website featuring non-downloadable software for content management of mobile applications; Providing a website featuring non-downloadable software for collecting, managing and analyzing data on social networks; Providing a website featuring non-downloadable software for soliciting, gathering, categorizing, analyzing and sharing customer feedback; Providing an online non-downloadable software platform and associated non-downloadable software tools for use in conducting opinion polls and surveys; Software development in the field of mobile applications; Website design and development for others; Mobile website design and development for others; Consulting in the field of information technology; Consulting in the field of telecommunications technology; Consulting services in the field of software as a service (SAAS); Consulting services in the field of computer-based information systems for businesses; Consulting services in the design and implementation of computer-based information systems for businesses; Software development consulting in the field of mobile application