The mark consists of the wording "VICTORIA L'ORIGINALE" curved along the top in yellow font with the words "WORLD FINEST" "SINCE 1983" centered below and a winged "v" design underneath, all in the color yellow. A man in a yellow jacket with a cream and black rim hat is using his right hand to hold onto a brown strap connected to a green train car and, with his left hand, is grabbing a coffee in a red cup. The silver espresso maker is pictured to the left with steam coming from 7 additional coffees in red cups. Centered below and between 2 yellow lines are the words "CAFFÉ ESPRESSO ITALIANO" in yellow font. Centered and crossing the bottom line is a white circle, ringed by two concentric circles, the interior ring in green and the exterior ring in white, and all the aforementioned encircled by a red ring with rippled edging. Across the ringed circle is a ribbon which starts out in green, fades to white, and then fades to red, with "PRODUCT OF ITALY" in black and in the center of the ribbon. Centered beneath the circle and ribbon are the words "Gusto forte e intenso" in yellow. All of the aforementioned appears together, set against a brown and black background.