Software platforms for providing programmatic interfaces for digital advertisers and publishers for purposes of brand advertising; software as a service (SAAS) services featuring software for use by digital advertisers and publishers for the purpose of placing digital advertising, managing digital advertising campaigns, optimizing advertising impressions, targeting advertising to customer populations, tracking, analyzing, and reporting on advertising campaigns, managing advertising inventory, matching digital advertisers with publishers, participating in advertising auctions and exchanges, and buying and selling advertising; providing temporary use of online non-downloadable cloud computing software for use by digital advertisers and publishers for the purpose of placing digital advertising, managing digital advertising campaigns, optimizing advertising impressions, targeting advertising to customer populations, tracking, analyzing, and reporting on advertising campaigns, managing advertising inventory, matching digital advertisers with publishers, participating in advertising auctions and exchanges, and buying and selling advertising; application service provider (ASP) featuring software for use by digital advertisers and publishers for the purpose of placing digital advertising, managing digital advertising campaigns, optimizing advertising impressions, targeting advertising to customer populations, tracking, analyzing, and reporting on advertising campaigns, managing advertising inventory, matching digital advertisers with publishers, participating in advertising auctions and exchanges, and buying and selling advertising; application service provider featuring application programming interface (API) software for use by digital advertisers and publishers for the purpose of placing digital advertising, managing digital advertising campaigns, optimizing advertising impressions, targeting advertising to customer populations, tracking, analyzing, and reporting on advertising campaigns, managing advertising inventory, matching digital advertisers with publishers, participating in advertising auctions and exchanges, and buying and selling advertising; providing temporary use of non-downloadable web application software for use by digital advertisers and publishers for the purpose of placing digital advertising, managing digital advertising campaigns, optimizing advertising impressions, targeting advertising to customer populations, tracking, analyzing, and reporting on advertising campaigns, managing advertising inventory, matching digital advertisers with publishers, participating in advertising auctions and exchanges, and buying and selling advertising; providing a website featuring technology that allows users to place digital advertising, manage digital advertising campaigns, optimize advertising impressions, target advertising to customer populations, track, analyze, and report on advertising campaigns, manage advertising inventory, match digital advertisers with publishers, participate in advertising auctions and exchanges, and buy and sell advertising