The mark consists of the word "VITACILINA" in white letters drawn against a pink rectangular background. The word "BEBÉ" appears in blue and under the "VITA" portion of "VITACILINA" and to the left of the gray wording "Diaper Rash Ointment", set against a white background and under the "ACILIN" portion of "VITACILINA". A smiling, crawling, naked baby with its right arm outstretched appears in white and outlined in black with pink cheeks and a pink tongue on the right side of the drawing. A blue oval containing the white words "Vitamins A, D & E" is drawn just beyond the baby's outstretched right hand. A single blue stripe appears along the top and bottom of the drawing. A thin pink stripe appears above the lower blue stripe, separated by a narrow white stripe. A light blue curve covers the lower left corner and the upper right corner of the design.