The mark consists of a cartoon style drawing featuring a white tooth having a face outlined in black with two eyes, eyebrows, a nose, and a mouth with red tongue driving a yellow school bus with black windows, and the black wording "KIDS FIRST DENTAL" written on side of school bus between parallel black lines. The school bus also has three gray and black wheels, a front portion of the school bus colored in white, black and gray wherein the headlights appear as white and black eyes above a white and black grill that appears as a mouth, with a gray face appearing as the front hood of the bus and also including three puffs of exhaust at the rear of school bus wherein the exhaust is colored white with a black outline. Other than the color white appearing in the depiction of the exhaust, tooth, grill and headlights of the bus, the color white represents background or transparent areas and is not part of the mark.