Arranging and conducting trade show exhibitions in the field of orthotics, orthotic inserts for footwear, insoles, arch supports, heel cushions, shoes, boots, sandals, socks, footwear and computerized foot scanners; Catalog ordering service featuring orthotics, orthotic inserts for footwear, insoles, arch supports, heel cushions, shoes, boots, sandals, socks and footwear; Cooperative advertising and marketing; Distributorship services in the field of orthotics, orthotic inserts for footwear, insoles, arch supports, heel cushions, shoes, boots, sandals, socks, footwear, computerized foot scanners and point of sale displays; On-line retail store services featuring orthotics, orthotic inserts for footwear, insoles, arch supports, heel cushions, shoes, boots, sandals, socks and footwear; Providing an incentive award program for dealers and consumers that provides for discounted pricing for and expedited shipping of specified products to the dealers and consumers for their purchases of said specified products; Retail store services featuring orthotics, orthotic inserts for footwear, insoles, arch supports, heel cushions, shoes, boots, sandals, socks and footwear