Marketing services, namely, facilitating the association between proprietors of rewards programs and third parties by providing hyperlinks to websites of others and distributing coupons so that the third parties can offer rewards to consumers and employees as incentives; predictive analytic services, namely, analysis of market research data and statistics in the field of reward programs

Application Programming Interface (API) software for allowing a user to integrate other reward software programs into their application; Application Programming Interface (API) software for allowing a user to integrate other reward software programs into their application and allows for the communication via a global computer network between a number of proprietors of reward programs and product partners, and between different proprietors of reward programs with such communication resulting in the sharing of reward member information, debit or credit of units of rewards currency in the nature of miles and points and that enables communication by messaging; platform as a service (PAAS) featuring software for accessing and managing information regarding customer reward programs for commercial promotional and advertising purposes; software as a service (SaaS) featuring software for enabling communication via a global computer network between proprietors of reward programs and product partners and between proprietors of reward programs with such communication resulting in sharing of member information, debit or credit of units of rewards currency in the nature of miles and points, and that enables communication by messaging; software as a service (Saas) featuring online non-downloadable software for customer rewards programs for use in accessing, compiling and managing personal information for increasing flexibility, driving member engagement, and growing revenue for customer rewards programs