Conducting and administering a program for participating health and fitness clubs featuring discounts on club membership for access to the clubs to program members; Conducting employee incentive award programs to promote on the job physical fitness, productivity, performance, recognition, and morale; Conducting employee incentive award programs to promote the benefits of physical fitness; Consulting services in the field of human resources development, namely, for the promotion of employee retention, career growth, and increased productivity for employees and employers; Consulting services in the field of human resources development, namely, utilizing technology for the promotion of employee retention, career growth and increased productivity for employees and employers; Incentive award programs to promote the sale of products and services of others; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing assistance, fitness evaluation and consultation to corporate clients to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs