The mark consists of The Mark consist of the word Rad in a vintage, athletic uniform type script . 2 prominent elements in the script style is the curl on the letter "R" and a long swoosh style bar that sweeps back starting from the "d" underneath back toward the "R" (This is the area where the word Kids is knocked out from). The letters in the word "Rad" are made up with the letter "R" in upper case, the letters "a" and "r" are in lowercase. All 3 letters of the word "Rad" are connected in a handwritten style look. The "R" in the word Rad has a distinct serif hook that curls underneath. The word "Kids" is knocked out from the bottom curl/swoosh under the word Rad. The "K" in Kids is capital and the "i,d,s" letters are lowercase.