Association services, namely, promoting the interests of entities that use or supply direct marketing; public relations and lobbying services, namely, promoting the interests of direct marketers and consumers by working with government and the public in the fields of legislation and regulation; organizing and conducting conferences and exhibitions for business purposes in the field of direct marketing; providing a job bank and resume bank, namely, providing an online searchable database featuring job listings and resumes of persons searching for employment; providing business information in the field of direct marketing; Educational services, namely, conducting courses, classes and seminars in the field of direct marketing; development and dissemination of educational materials to others in the field of direct marketing, namely, industry guidelines and best practices for the purposes of educating those in the field; arranging and conducting seminars in the field of direct marketing