The mark consists of the word "BONEHEAD" written in stylized and capitalized orange lettering; The word "BONEHEAD" appears above the word "TARGETS"; the word "TARGETS" appears above the words "FROM DO-ALL OUTDOORS"; the word "TARGETS" is written in white capitalized lettering; the words "FROM DO-ALL OUTDOORS" are italicized and written in capitalized orange lettering; the word "BONEHEAD" is outlined with a gray border and vertical columns of barbed are present in the background; attached to each end of the word "BONEHEAD" are two ghost-like profile shots of human skulls; the words "TARGETS" and "FROM DO-ALL OUTDOORS" are outlined with a gray border with a brown background. The shaded rectangle represents background and is not part of the mark.