The mark consists of the stylized red wording "Madero's" with a white outline and black shadow below the white stylized wording "Tostaderia" in a flowing green banner outlined in white. Above the banner is a white and orange circle outlined in red and black containing a black outlined man's face and shoulders wearing a black monacle with black hair, black mustache , and black eyebrows. His suit is orange and outlined in black and his bowtie and jacket are black. The bottom half of the circle is flanked by half of a red rectangle on either side outlined in white. Entire mark is outlined in orange.