Franchising, namely, consultation and assistance in business management, organization and promotion; Franchise services, namely, offering business management assistance in the establishment and operation of retail stores for others, namely, providing business strategy, operation, marketing, personnel management, customer relations and retail sales management assistance relating to the sale of fruit, fruit pieces, fruit arrangements, fruit sauces, fruit salads, fruit based beverages, fruit based juices, smoothies, and fruit with toppings at least partially coating same