The mark consists of a design comprised of an inner circle and outer circles and oval rings; the inner circle is shown in gradient orange surrounded in white lining within which is the wording "HUB" in white. An outer concentric surrounding circle is shown in gradient blue divided into four quarters by white lines emanating from the center circle and containing the wording "Voice of the Market", "Voice of the Business", "Voice of the Customer", and "Voice of the Employee", respectively, in white, and which is outlined by white lining. A further outer thinner concentric circle in radiant gray surrounds the preceding circle, and which is divided into quarters by the same preceding white line dividers, with said quarters containing the wording "BENCHMARKS" and "BRAND", "FINANCIAL" and "BEHAVIORAL", "EXPERIENCE" and "ENGAGEMENT", and "INDIRECT" and "DIRECT", respectively in white. A further circle surrounds the foregoing in white. A further oval shaped design surrounds the foregoing in gradient blue, with the white wording "Design" on the left side and the wording "Analyze" on the right, all of which is surrounded by a white lining that opens to a small top space with the word "Implement" in black at the top center, and the word "Review" in black at the bottom center. The foregoing blue oval and white lining are surrounded by a final oval design in orange with the white word "Define" on the left side and the white word "Analyze" on the right. There is a small open space on the top of the orange oval design that does not join and in which the black word "Implement" is shown. The entire circular-oval design sits above a grey unfocused bar design.