The mark consists of a hexagonal shape with a thick black outline. A brown hexagonal border appears inside the black outline with a thinner, black hexagonal border interior to the brown border. A black banner crosses the hexagon slightly bellow its center. The words "ROUGH" and "RIDER" are in white within the banner, and the two words are separated by a white star shape. Below the banner, the words "TOURING PERFORMANCE GEAR" appear in black. To the left and right of the word "GEAR" appear two black, tapered lines. On both the bottom left and bottom right sides of the hexagon five star shapes appear in black above the black inner border. On the left and right side of the hexagon 17 short, black tapered lines protrude from the thin black border above the black banner, with 9 short, black tapered lines extending from the thin black border bellow the black banner. The interior background of the hexagon is the color brown. Above the banner in the interior of the hexagon are images of a motorcycle, kayak, and an off-road vehicle in black, with brown negative space. Above the three vehicles is an image of forest and mountains in black with brown negative space. A white river crosses the black and brown images of the forests and river at the top of the hexagon.