The mark consists of a stylized depiction of a woman in a dress, whose outstretched arm supports a broad element intended to be the bottom of a dress. The wording "FIESTA FARMS", in stylized lettering with a border element, is set forth within the broad dress element below the torso and head of the woman. The dress and the design of the woman both feature a border element, and a geometric curved design element is found to the right of the dress element. The word "FIESTA", the upper torso, arm, neck and face of the woman are white. The features of the woman, the border element of the wording "FIESTA FARMS" and the border element of the dress are black. The word "FARMS", a small element descending from the arm of the woman and two small sections of the border element are yellow. The dress and the linear element to the right of the dress are red. The white areas in the mark unless identified above are not claimed as a feature of the mark, and are intended to show background or transparent areas only.