The mark consists of a family group of four separated stylized figures, which are humanized representations of teeth, including a male adult figure with a bow tie on the right holding a representation of an enlarged tooth brush in the left hand and a downwardly directed bent right arm, a child female figure on the left with a hair bow and having outstretched right arm and a downwardly directed left arm, a male child figure left of center and immediately to the left of the child female figure having an outstretched right arm and a downwardly directed bent left arm and wearing a baseball cap and to the farthest left, an adult female figure with a hair bow and having outstretched arms and a hair bow, all of the figures smiling and showing an open mouth and representative teeth therein. The wording "FAMILY DENTAL CARE" appears below the design element in which the letter "F" contains a curvy line that extends to the letters "IL".