computer hardware and software; computer programs; computer firmware; computer hardware and software for electronic advertisement and messaging and location services; mobile computing and operating platforms; mobile computing and operating platforms consisting of computer software, data transceivers, and wireless networks for the collection, reporting and analysis of business data related to location services; computer hardware and software for tracking, monitoring and analysing shopping activity; software applications for cellular phones, smartphones, PDAs, and mobile web devices; mobile software applications; downloadable electronic games; software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information; computer software for wireless content delivery; computer application software for mobile phones; downloadable software in the nature of a mobile application for the transmission of messages among computer users; software and software applications to enable transmission, access, organisation and management of text messaging, instant messaging, online blog journals, text, web links, and images via the Internet and other communications networks; software for accessing information on a global computer network; downloadable software platforms for social networking that may be accessed via the Internet, computers and wireless devices; cellular phones, smartphones, PDAs, and mobile web devices

location services for tracking, monitoring and analysing shopping activity; provision of third-party advertisements to consumers; collection and analysis of business data; electronic reporting of location services for business data and analytics; advertising; promotional and marketing activities; promoting the goods and services of others via a global computer network; promoting goods and services through search engine results and reporting, and by providing hypertext links to the websites of others; providing marketing and promotional consumer information, suggestions and recommendations in the field of consumer products and services; compilation, management and maintenance of computer databases in the field of consumer products and services; collection of information relating to market analysis; consumer response analysis

location and electronic messaging services; electronic transmission and streaming of location services for digital media content for others via global and local computer networks; telecommunications; transfer of data by telecommunications; mobile and fixed telecommunications services; communications services; transmission of text, messages, sound and/or pictures; telecommunication and/or communication and/or broadcast and/or transmission of audio visual content; communication by computer, electronic mail, message sending and receiving services; wireless digital messaging services; information, advisory and consultancy services relating to all the aforesaid