The mark consists of an orange semi-circle on top of a multi-tiered orange rectangle with a decorative beige border. Both the semi-circle and border are outlined in black. The orange rectangle and the decorative beige border include a double-edged design element on the left and right-side of the rectangle and border. The words "LA MICHOACANA" are in all capital stylized block letters in red with a white border and then a black border and are also in a semi-circle shape near the top of the orange semi-circle. The number "10" appears in silver with a black outline below the words "LA MICHOACANA". The word "ANIVERSARIO" appears in all capital block letters in silver with a black outline beneath the "10". The number "2002" appears to the left of the number "10" in black, while the number "2012" appears to the right of the "10" in black. A red ribbon with white trim and outlined in black is curled in front of the orange background. The words "¡GRACIAS SAN ANTONIO!" appear in first-letter capital stylized white font across the ribbon.