The mark consists of the design features of the front of a cereal box package. The dotted outline of the packaging is intended to show the position of the mark and is not part of the mark. A banner design which has the words "GOLDEN FOODS" in white letters on a red background appears in the upper left corner. Two wavy lines in blue and yellow appear at the bottom of the banner design. Below the banner, the word "APPLE" appears above the word "BITS." The color black appears on the word "APPLE," in the outline of the word "BITS" and as a shading on the apple stems. The color white appears in the outline of the words "APPLE" and "BITS." A red apple with a brown stem and a dark green leaf appears behind and above the letters "L" and "E" in the word "APPLE" and "BITS." The color dark green appears on apple leaves. There is another apple with a brown stem and a dark green leaf below the letter "P" in the word "APPLE" surrounded by splashing milk in white. Below the splashing milk and above the word "BITS" appear two cinnamon sticks in brown that are behind the word "BITS." There is a red bowl of cereal below the word "BITS." The colors green and orange appear in cereal. In the packaging background, appear pieces of cereal in orange and green color. The color light green appears as a packaging background.