The mark consists of the wording "ELEPHANT GIN HAND CRAFTED LONDON DRY GIN" with a right triangle outlined in gold bands appearing in the upper right of the mark and containing a gold circle within which is a representation of an elephant in gray against a background including green foliage designs and red and green horizontal lines, with the trunk of the elephant holding a bottle in white and with white tusks projecting to the left from the circle, with the wording "HAND CRAFTED" appearing in white against a red background within a gold band appearing outside and to the upper right of the circle, with the words "LONDON" and "DRY GIN" appearing in white against a red background and surrounded by gold band scroll designs along the hypotenuse of the triangle, and with green foliage designs and red lines spaced closely together filling the remainder of the space within the triangle and with the words "ELEPHANT GIN" in white appearing within a rectangular gold band, all within a horizontally placed red rectangle appearing at the bottom of the mark. At the bottom of the mark appears the wording "BATCH NAME (1)", "BOTTLE NO.", "EACH BATCH IS NAMED AFTER PAST GREAT TUSKERS OR ELEPHANTS WE CURRENTLY PROTECT" and "45% VOL" with two horizontal lines and one vertical line, all in the color gray.