Design, conduct, management and administration of contests, competitions, giveaways and sweepstakes; promoting the goods and services of others through the design, conduct, management and administration of contests and related services, competitions, giveaways and sweepstakes; promoting the goods and services of others through the online distribution of promotional contests via a global computer network; placing advertisements for others regarding their contests and related services, competitions, giveaways and sweepstakes; issuing vouchers in the nature of gift certificates and coupons which may be redeemed or used for goods or services of others; providing consumer information services and referral services for products, brands, services, events, activities, facilities and locations in the field of consumer products; consumer loyalty services for commercial, promotional and/or advertising purposes; advertising the wares and services of others; advertising and information distribution services for others; providing an online directory information service featuring information regarding, and in the nature of consumer products, a virtual community and social network; providing online chat rooms, instant messaging and electronic bulletin boards for registered users for transmission of messages concerning consumer products, a virtual community and social network; providing access to information, audio, and video via websites, online forums, chat rooms, and blogs over the Internet; providing analytics on user behaviour as it pertains to interactions with user comments, website articles, other users, content sharing, social network sharing and login behaviours; market research services; strategic marketing services, namely designing customer loyalty programme strategies, planning and providing database marketing audits and developing marketing plans; knowledge based marketing services, namely providing analysis of customer segmentation and profiles, models of behaviour prediction, development of analytic plans, business planning models, designing experimental tests and surveys, providing return on investment analysis and assessing customer lifetime values; provision of Game Mechanics services; provision of Social Network Mechanics services; provision of Behaviour Analytics; provision of services relating to Widgets, Application Programming Interface and Embeddable properties